
Introduction
Napoleon Hill himself would be amazed to see how his principles from "Think and Grow Rich," published nearly a century ago, are still transforming lives today. Russell Brunson, on of the best marketing minds of our generation, has taken Hill’s timeless wisdom and created the Think and Grow Rich Challenge, attracting thousands to learn and apply these principles in their lives. In this post, I’ll share my personal journey with the challenge and how it has impacted my path to success.
My Journey with Think and Grow Rich
My journey with Napoleon Hillls’ Think and Grow Rich started after more than six years of following Russell Brunson. His books—Expert Secrets, Dotcom Secrets, and Traffic Secrets—were instrumental in my growth. I saw a direct line between these two inspirational authors. When Russell launched the Secrets of Success membership site, I didn’t join (as described in the previous review), wanting to focus on the piles of content I already had. However, when I heard about the Think and Grow Rich Challenge, it was obvious I had to take part in it.
Who Was the Challenge For?
This challenge wasn't just for newcomers to Hill’s teachings but also for die-hard fans. It provided valuable insights for seasoned entrepreneurs as well as those just starting to think about building a business.
Russell Brunson's Business Strategy

Russell Brunson is a brilliant entrepreneur who excels at creating products and services that build on each other seamlessly. Let’s explore his strategy from a bird’s-eye view:
Russell’s approach involves using free events or low-priced content, such as books or challenges, to attract a new audience and bring them into his ecosystem of products and services. This audience is eventually introduced to ClickFunnels, his software for entrepreneurs, along with other programs and events.
For example, Dotcom Secrets targets individuals who want to build online businesses, Expert Secrets is aimed at those who want to sell information online, and Traffic Secrets is for people looking to enhance their marketing skills. With the Think and Grow Rich Challenge, the target audience includes those who seek to transform their lives, potentially through building a business.
Content and Resources

The challenge content was a mix of Brunson’s and Hill’s teachings:
Hill’s Content
Hill’s content covered six principles from "The Master-Key to Riches" and "Think and Grow Rich," providing a basic yet impactful overview.
• Day 1: Hill’s Definite Purpose & Mastermind Principle
• Day 2: Hill’s Positive Mental Attitude & Golden Rule of Business
• Day 3: Going the Extra Mile & Applied Faith
Brunson’s Content
Brunson summarized his "Expert Secrets" book, breaking down barriers that hold people back and building belief in a new opportunity.
• Day 1: The New Opportunity of "Think and Grow Rich" and what it really means (no, it doesn’t mean that you can just think and grow rich...)
• Day 2: Why selling knowledge is a vehicle for life transformation
• Day 3: How selling knowledge really works
Guest Speakers

The secret sauce of the challenge was the guest speakers, who shared precise and engaging content, transforming the sales process into an exciting learning experience. The guest speakers included Tom Bilyeu, Dean Graziosi, Jeffrey Gitomer, Sharon Lechter, Ashley Kirkwood, Trent Shelton, Eileen Wilder, John Assaraf, Sonia Ricotti, Annie Grace, and Joe Vitale. In the VIP Room, guest speakers included Dr. J.B. Hill, Adora Evans, John Gray, Sharon Lechter, Sean Osborn, Don Green, and Fabio Soares.
It’s worth mentioning that the VIP sessions added significant value and made the investment feel worthwhile.
Hill’s Personal Stories

One of Brunson's marketing promises was “This is the ONLY Challenge With The RARE Opportunity To Be… Taught By Napoleon Hill Himself!” well, the footage was from "The Master Key" video course from 1954, which has been available on YouTube for years.
However, the stories from guest speakers Dr. J.B. Hill, Napoleon Hill’s grandson, and Don Green, the CEO of the Hill Foundation, shed light on Napoleon Hill’s personal life, which was the closest thing to Hill himself.
Selling Information

Brunson wisely guided participants towards selling information derived from their own knowledge and experience. This aligns with Hill’s advice on leveraging specialized knowledge to create value and achieve success. Hill's “Expert Business Framework” about info product success is presented exclusively on the GreatBoox companion app of the Think and Grow Rich - Immersive Edition, which you can get here.
The Offers

The challenge presented two offers: one to participants who want to learn how to sell info-products and the other to those who want to go deeper with personal development.
1. Course Secrets Bundle: This comprehensive training package, which includes courses by Russell Brunson, Dan Kennedy, and Frank Kern, is valued at over $8,000 and costs $497.
2. Secrets of Success Membership: This $97 monthly membership offers access to rare books, exclusive content, network opportunities, events, and a supportive community. It includes a 30-day free trial, with additional bonuses for signing up through this link.
Think and Grow Rich Challenge: Final Verdict
The Think and Grow Rich Challenge was more than just a marketing event; it was a transformative experience. Russell Brunson’s ability to overdeliver on value is why I decided to go deeper and join the Secrets of Success membership. I’m excited to meet like minded people and learn more about personal development.
Ready to experience a 30-day FREE trial Secrets of Success membership?

➡️ Click here to access your exclusive offer and start your journey to success today!
If you decide to continue the membership after the trial ends, send us an email at hello@secretsofthinkandgrowrich.com, and you will receive “The Think and Grow Rich Immersive Bundle” for free:
1. The Immersive Edition of Think and Grow Rich (The edition that makes all others obsolete).
2. The Immersive Workbook of Think and Grow Rich (132 colored pages to implement TAGR like never before)
Affiliate Disclosure: This affiliate link helps support the Secrets of Think and Grow Rich Immersive Center with a referral fee which does not affect the pricing you receive for the "Secrets of Success" membership.

Avishai Ashkenazi
When he is not growing GreatBoox, a startup dedicated to transforming books into immersive experiences, Avishai is busy unraveling the mysteries of Napoleon Hill's teachings.
you can contact him via email avishai@greatboox.com

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